At Agency 345 part of our overall strategy is to help any business, sell more now. In order to achieve this, we look at the business’ reviews and ratings. We often speak to businesses about their online presence and ratings and how they connect to the efficiency of all their advertising. It strikes me as funny that sometimes that connection does not really “click.” In this day and age, if I am hungry for breakfast, I may turn to Google and search “restaurants near me.” Once I see the results, I guarantee you that if there is a 3.5 star restaurant really close to me, I will drive a mile past it to get to the place with a 4.8 star rating. Even if the business with 3.5 stars had an ad that was so good I could smell the bagel, I would still visit the store with 4.8 stars.